Book chapters 1-3

Chapter one starts off by going over research strategies that will help a researcher and designer with a graphic design they are trying to do. First they should always answer the question who? What? Where? When? Why? How? This will help reveal what the designer is trying to put out there about what they are trying to sell or do. Then you want to find examples of what your clients are trying to find out there and compare them to yours. Third thing is to create a typical scenario. This will include writing a hypothetical story about a fake customer that gives them a profile, motivation, price points, and scope information for the designer and customer to understand the goals of the graphic design.

Chapter two is all about typography of design. It is the building block of graphic design. There are many types of designed used in the graphic designs including old style, transitional, modern, and digital. For old style the letters are angled and chisel point tools are used to paint and draw the letters. For Transitional letters they are serifed and cleaner look to the letters because they are more manufactured look. Modern design was a cleaner and the use of visually even strokes and a machine look for the letters. For the last one digital the desktop computer programs allow designers to use all types of typographic designs for the letters. The typeface technology has some terms that help with the design and they are Point size and z-height, leading, tracking, line length, and alignments. The point size is measured from the top of the ascender to the bottom of the descender. The x-height is where the majority of the reading takes place. The leading is the space between lines. Tracking is when the designer customizes the space between letters. The line length is said to have 39-45 letters because then the user will fatigue and stop reading. Last are alignments. There are many different alignments such as flush left, flush right, centered, justified, and free form. They all have different uses to them so the designer can choose which one fits his or hers design. Designers want to combine typefaces because it will make the design much better and more unique to the customers other than just one plane typeface.

Chapter three talks about contrast and what it does for the design. Without contrast the design usually isn’t interesting at all because it’s so dull. Using contrast will help the design communicate a clear and useful hierarchy. Contrast is the key to a successful design. Color is one of the ways contrast can help out a design because the color communicates with clients. Mixing colors can show different impressions to the clients. The designer should have fun using contrast but just make sure that you are within reason of having fun.


Professional Business Card

Professional business card_edited-2

For my Professional card I put a lacrosse guy shooting on the front to show what I do and in clear lettering I put exactly what my profession is so people see it right away. I put my name in the varsity lettering again to give it some style.

Professional back_edited-2

For the back I put a quote that I try to make people really think about and put it in the varsity regular font and then I put my information in regular font so its easy for people.

Personal Business Card

Business card personal_edited-3

Personal Business card back_edited-2

For the front of my Personal Business card I used Varsity regular font for my name and standard Copper black font for what I do. I also went with a grey and white base to make my name and information pop out.

For the back of this card, I went with the diamond F for Furman and changed the inside to white to make it stand out better and also make the background grey.

Favorite Sites

One of my favorite websites that isn’t a blogging site is ESPN because it gives people the most recent updates in the sports world. I am a huge sports fan so ESPN is a site to me that is on the favorite toolbar on my computer and is a must to go on multiple times a day. ESPN has about every sport that is played throughout the world and has everything to know about what is happening for a specific sport or team. It is well organized on the site and you can easily accesses whatever team or sport you want information about just with a couple of clicks.


My favorite site that has blogging in with it is TMZ. This site/blog has all the entertainment information you want. It has all the celebrity information you need and it also has different types of categories in the entertainment industry too. It gives the readers updates on what their favorite celebrity is up too or has done anything good or bad in todays world. It is well organized and easy accessible to anyone who wants to find information on this site.


One of my favorite brand sites is under armour because its more of just a shopping site it really brings the viewers into the Under Armour family. It makes you want to look throughout the site because of all the sayings they have with each type of gear they produce. Under Armour is well organized and clean throughout the site and attracts all people through all sports or living lifestyle. Under Armour is a great brand site that demonstrates why they are top of the list in the brand industry.

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Letting Go of The Words

Janice Redish gives an outline on how to create a website. Her main point throughout the read is that we must communicate to our audience. She breaks down different ways on how to connect to the audience. First she says successful writing doesn’t start with typing of words it starts by finding out what is your audiences needs because finding this out will help your content out so much because it will be understood so much better. Then she list seven steps that will help you the creator understand your audience. Those steps are list the major audience, gather information about audience, list major characteristics for each audience, use your information to create personas, included the persona’s goals and task, and use your information to write scenarios for your site. Then for the rest of the chapter she breaks up each task on how to do it.

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Don’t Make Me Think

In this reading Krug makes several different laws of usability on creating a website through out the chapters. In chapter one he talks about when creating a website don’t make the people think on how to use it and get around your site. People have asked him, “What’s the most important thing I should do if I want to make sure my site or app is easy to use?” Krug responds telling them, “Nothing important should ever be more than two clicks away” or “Speak the user’s language” or Be consistent.” He makes a good point here because whenever your on a website you never want to have question marks in your head on how to get to something on it or how to use the website because it just makes the users less interested in your. Krug talks about not having question marks in your head when viewing a site because when your creating it your job is to get rid of all the question marks that might come up to a user.


In this chapter he makes another good point on saying when your creating a site make sure its self evident and if you can’t make it that then make sure its self explanatory. Why is this so important to try and make everything on your site self evident? Well Krug gives an example by saying that if everything is self evident, its like having good lighting in a store because it makes everything look and seem better and not dull or boring.

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Experiences are the foundation of all life events and form the core of what interactive media has to offer. To have experiences you have to find the boundaries of and they help make us differentiate the meaning, pacing, or competition. If you are confused think about experiences as reoccurring attraction. The attraction initiates the experience. It can be cognitive, visual, or auditory. For example filling out your taxes is based on a need. Then there is the engagement. The engagement is the experience itself. The engagement needs to be different from the surrounding environment of the experience to hold the attention. Then lastly there is the conclusion which is there to provide the resolution. This can be told through the meaning of a story or context or an activity to make it more enjoyable.

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