In this reading Krug makes several different laws of usability on creating a website through out the chapters. In chapter one he talks about when creating a website don’t make the people think on how to use it and get around your site. People have asked him, “What’s the most important thing I should do if I want to make sure my site or app is easy to use?” Krug responds telling them, “Nothing important should ever be more than two clicks away” or “Speak the user’s language” or Be consistent.” He makes a good point here because whenever your on a website you never want to have question marks in your head on how to get to something on it or how to use the website because it just makes the users less interested in your. Krug talks about not having question marks in your head when viewing a site because when your creating it your job is to get rid of all the question marks that might come up to a user.
In this chapter he makes another good point on saying when your creating a site make sure its self evident and if you can’t make it that then make sure its self explanatory. Why is this so important to try and make everything on your site self evident? Well Krug gives an example by saying that if everything is self evident, its like having good lighting in a store because it makes everything look and seem better and not dull or boring.
In chapter two Krug explains to use on how we really use the web. He claims that we don’t read through anything on a page and he gives us three facts of life regarding to how we use the web. The first fact of life is that we scan through pages and don’t read them. People spend little time reading all the information on a page because their usually in a rush so he answers the question why do we scan. He first points out that we are on a mission because we need to do the task were attempting quick. The next thing is that we know that we don’t need to read everything on the page because we are only interested in the factual information on the pages. The last thing he points out is that were good at skimming because were so used to it. His second fact of life is that we don’t make optimal choices, we satisfice. We don’t look for the best choices according to Krug because were usually in a hurry, there not much of a penalty for guessing, weighing options may not improve our chances, and guessing is more fun to there users. The last fact of life is we don’t figure out how things work, we muddle through them. People these days don’t read instruction anymore on sites because we don’t want to or were in a rush so we have no time. Krug lists why we do this and it is because its not important to us, and if we find something that works we stick to it. Those are all the reasons on how we actually use the web.
In chapter three Krug shows us ways to get people to slow down and actually view the things on your site that are important. The first thing he shows us is that conventions are going to be our best friend through this processes. Conventions are helpful to the designer of the web because viewers are expecting specific to be located in certain places, how things work on the page, and how things are going to look on the page. One thing that will help this is having effective visual hierarchies. This will help people in a hurry grasp where everything is and help them understand what this page is about. Three traits on visual hierarchies are the more important something is, the more prominent it is, things that are related logically are related visually, and things are nested visually to show whats part of what. Good visuals will make the processing of the page so much easier for the users. The last thing in this chapter is to make everything clear and clickable. Make sure that everything is divided up clearly throughout you site because if it is all cluttered then people will just be confused and leave your site. Also make sure everything is easily clickable for the users because the users don’t want to search everywhere to click on something that might not even be what their looking for.
In chapters four and five Krug talks about how users like mindless choices and how to clean up your site and not use words that don’t need to be there. People using your site don’t want to be asked difficult or confusing questions when on it. So if there is difficult question make sure the guidance is clear by it being brief, timely, and unavoidable. When people are reading a site there are many words that don’t need to be in there that just take up too much space so try to avoid words that don’t need to be placed because without them it reduces noise level, makes the useful content more prominent, and makes pages shorter.